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Everything posted by Trappernicus
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Great, I loo forward to see how you adapt. ☠️
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Cool. Queensland. Beautiful one day, perfect the next. ☠️
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I think we shall agree to disagree on this somewhat contentious issue. Shall we ☠️
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The Sea I love the sea so blue and wide, I love the sandy beach. The little waves run up the shore, As far as they can reach. But than they all run back again, They do not like the land. But oh what pretty shells and things, They leave upon the sand.
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Really? Seriously? Only you would know what you might be thinking? ☠️
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Activity is the Key to Success
Trappernicus replied to Trappernicus's topic in Feedback, Help & Suggestions
The lack of feedback says a great deal about how successful this site will be. ☠️ -
Social Media is constantly challenged by the level of activity of the users. Here are eight basic challenges to be considered. 1. Falling engagement rates and fewer post interactions It’s no secret that organic engagement on social media has been on a downward trend. More users and brands on a network means that you’re quite literally competing for the attention of customers and followers. After all, there are only so many interactions to “go around.” And while the phenomenon of falling engagement was primarily a problem on Facebook and Twitter, the trend is impacting brands on Instagram as well. In fact, recent research from Rival IQ notes that Instagram engagement rates have plummeted 30% YoY. We’ll bite: overcoming algorithms is one of the toughest challenges of social media marketing. If you’re not running paid promotions alongside organic content, earning reach and interactions can be an uphill battle. That said, it’s not an impossible fight. Solutions: Assess your top-performing posts to understand what drives the most interactions. Try to find common threads between these posts (think: timing, content themes, post types, formatting, voice). Focus on content that taps into your existing followers, customers and community. This might include question-based content, user-generated content campaigns and responding to shout-outs and comments. Consider collaborating with influencers and brands as a way to extend your reach and encourage more brand mentions. 2. Standing out against established social competitors Feel like you don’t have much of a share of voice? As noted earlier, most industries are crowded with competition. Look no further than the beauty space as evidence, brimming with brands and advocates eager to show off products in action. From legacy brands to established players in your industry, staking your claim as an up-and-coming company is a tall order. Our advice? Focus first on establishing your own identity and community versus obsessing over others’. It’s easy to get stuck comparing follower counts and engagements but it’s not doing you or your followers any favours. Remember: a smaller, thriving community is more valuable than vanity metrics. Solutions: Build your primary promotional strategy around engaging customers (think: user-generated content, responding to questions, comments and tagging) Developing a distinct brand voice—don’t discount the power of personality (think: humour, relatability) as a way to stand out. Activate employees to boost your brand’s content and reach beyond your own account. 3. Lost time from juggling multiple social platforms Messages. Notifications. Content deadlines. The list goes on and on. If you’re trying to build a presence across multiple platforms, lost productivity is probably one of your biggest social media challenges. Having a multi-platform presence involves cross-posting and responding to comments across channels, however, doing so without a strategy in place is a recipe for burnout. There’s only so much time in the day that’s why its crucial to allocate your time without sacrificing customer relationships or ruining your own schedule. This is where tools like Sprout’s Smart Inbox come in handy, allowing you to consolidate and collaborate across channels in one place. Solutions: Define your “priority” network and focus most of your efforts there. Ask yourself: where do you have the most meaningful interaction? Where are you seeing the most growth? Which platform is tied most to your business goals? Adopt a social media tool like Sprout to consolidate your social presence and assets. Doing so will result in less time jumping between networks and will help streamline your workflow. Consider outsourcing or sharing responsibilities across your marketing team as needed. 4. When key stakeholders don’t understand social media Social media isn’t a “shiny new toy” any more. That said, some stakeholders or higher-ups might not see the immediate value of investing in social as a priority channel. From lead generation to nurturing customers and beyond, the role of social in winning new business is actually well-documented. Noted; 4 of the 5 most budgeted-for marketing priorities for 2022 are related directly to social media. Making a business case for social media is a common challenge associated with social media marketing but it shouldn’t have to be. Although justifying social media to your boss might involve factors beyond your control (think: budget, personnel), tying your organization’s presence to business practices, the bottom line and performance should be a priority. Doing so not only helps cement the importance of your role but also helps earn future buy-in from colleagues and higher-ups. Solutions: Document how your social presence impacts business goals including brand awareness, lead generation, customer nurturing and sales by understanding important social media KPIs (Key Performance Indicators). Highlight relevant metrics that have moved the needle in the past year to help you reach those goals (think: traffic, mentions, reach, engagement). Conduct competitive analysis and market research to drive home the importance of having a strong social presence for your respective industry. 5. Little-to-no communication between departments Piggybacking on the point above, the importance of buy-in across your organization is key to growing on social media. Despite the power of collaborations between departments like PR, product or demand gen, we’ve seen first hand how many teams sadly stay siloed. The graph below shows the teams that social marketers interact with the most. Sharing your data and insights shouldn’t be a burden and doesn’t have to be a time-consuming process. In fact, doing so is worthwhile for empowering yourself and your colleagues. That’s because collaboration goes hand in hand with creating better campaigns and lessening second-guessing. For example, consider how your sales team or product team sees the ongoing impact of your content marketing and social presence. With their insights, you can spend more time on activities that help your customers and win over prospects. Solutions: Set up regular meetings and check-ins to review metrics and explore collaboration opportunities across teams. Consider how even using a team chat tool like Slack can provide opportunities to share insights. If possible, assess your CRM data to better understand how your company’s social presence impacts your marketing and sales funnel. 6. You’re out of creative content ideas Coming up with fresh content ideas is among the most common social media challenges and perhaps the most frustrating. That’s because your social media presence never really stops growing. Whether a campaign falls flat or earns a ton of attention from followers, you’re still expected to follow up and keep the good content flowing. Social media success stories like Duolingo on TikTok represent a great example of how creative content can take your brand to new heights. Again, you can’t obsess over what your competitors or legacy brands are doing. Creativity often comes in waves and the same rings true for social marketers. We recommend being proactive about coming up with ideas through strategic, ongoing brainstorming. Solutions: Use social listening tools to uncover conversations and content that your target audience is currently buzzing about. Try trend spotting to get a head-start on social media movements and crazes before they blow up. Collaborate with creators or brand advocates who’ve succeeded in driving engagement recently. What can you learn from them? 7. Responding to call-outs and crises Social media has become a go-to channel for customer service and support. Likewise, it’s a popular place to keep your customers in the loop in case of a crisis or hiccup with your product or service. However, simply pushing out announcements isn’t enough if you want to keep your customers happy. Beyond interacting with customers and leads, speeding up your response time is a must-do for keeping customers happy. Swift responses are met positively. In short, brands need to consider how they respond to questions, call-outs and everything in-between if they want to maintain a positive online reputation. Solutions: Develop a specific social media crisis plan to handle events involving serious backlash without getting overwhelmed. Learn your customers’ most common objections, issues and concerns to anticipate them in your responses. Make a point to personalize your responses to customers (even when you’re using messaging templates). 8. Lack of growth, direction or strategy Let’s say you’re stuck when it comes to what you “should” be doing on social. Perhaps you feel like your brand is just on autopilot. This is something that calls for an actual social media marketing strategy i instead of posting “just because.” It never hurts to go back to basics to assess the big-picture purpose of your presence to guide it in the future. Solutions: Again, discuss goals and expectations with your managers and higher-ups to make sure everyone is on the same page. Double-check that you’re focusing on the appropriate metrics and K.P.I. (Key Performance Indicators). Figure out a schedule and publishing frequency. Doing so helps you avoid posting at random. When in doubt, establish a schedule based on the best times to post on social media. Consider conducting an audit to assess what’s working and what’s not in terms of content, timing and so on. Analyse your top-performing content and engagement rates and draw conclusions from there (see below). Set performance benchmarks to ensure you’re growing.
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G'day, Welcome indeed ☠️
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G'day wuzzup? ☠️
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G'day, I'm here and somewhat alive. So wuzzup? Welcome to the fun dark side of life. ☠️
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Hey, welcome. What do you like most about Coding? ☠️
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Please post where you're from and include a photo. ☠️ I'm from Palo Alto, California, USA I'm in Lithgow, N.S.W., Australia.
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Maybe being a Ninja it makes sense that it so sneaky that it looks like Nobody. ☠️
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Q: What did the fisherman say to the magician? A: Pick a cod, any cod. Q: What did the fisherman's wife tell him? A: Not to night dear, I have a Haddock. Q: Why can't a leopard hide? A: Because he's always spotted. ☠️
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Three men walk into a bar. You'd think one of them would have used the door. ☠️
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Elizabeth II, in full Elizabeth Alexandra Mary, officially Elizabeth II, by the Grace of God, of the United Kingdom of Great Britain and Northern Ireland and of her other realms and territories Queen, Head of the Commonwealth, Defender of the Faith, (born April 21, 1926, London, England—died September 8, 2022, Balmoral Castle, Aberdeenshire, Scotland), queen of the United Kingdom of Great Britain and Northern Ireland from February 6, 1952, to September 8, 2022. In 2015 she surpassed Victoria to become the longest-reigning monarch in British history. Early life Queen Elizabeth, King George VI, Princess Margaret, and Princess Elizabeth Princess Elizabeth Elizabeth was the elder daughter of Prince Albert, duke of York, and his wife, Lady Elizabeth Bowes-Lyon. As the child of a younger son of King George V, the young Elizabeth had little prospect of acceding to the throne until her uncle, Edward VIII (afterward duke of Windsor), abdicated in her father’s favour on December 11, 1936, at which time her father became King George VI and she became heir presumptive. The princess’s education was supervised by her mother, who entrusted her daughters to a governess, Marion Crawford; the princess was also grounded in history by C.H.K. Marten, afterward provost of Eton College, and had instruction from visiting teachers in music and languages. During World War II she and her sister, Princess Margaret Rose, perforce spent much of their time safely away from the London blitz and separated from their parents, living mostly at Balmoral Castle in Scotland and at the Royal Lodge, Windsor, and Windsor Castle. Early in 1947 Princess Elizabeth went with the king and queen to South Africa. After her return there was an announcement of her betrothal to her distant cousin Lieutenant Philip Mountbatten of the Royal Navy, formerly Prince Philip of Greece and Denmark. The marriage took place in Westminster Abbey on November 20, 1947. On the eve of the wedding her father, the king, conferred upon the bridegroom the titles of duke of Edinburgh, earl of Merioneth, and Baron Greenwich. They took residence at Clarence House in London. Their first child, Prince Charles (Charles Philip Arthur George), was born November 14, 1948, at Buckingham Palace. Accession to the throne Elizabeth II Elizabeth II: proclamation Elizabeth II Queen Elizabeth II Elizabeth II In the summer of 1951 the health of King George VI entered into a serious decline, and Princess Elizabeth represented him at the Trooping the Colour and on various other state occasions. On October 7 she and her husband set out on a highly successful tour of Canada and Washington, D.C. After Christmas in England she and the duke set out in January 1952 for a tour of Australia and New Zealand, but en route, at Sagana, Kenya, news reached them of the king’s death on February 6, 1952. Elizabeth, now queen, at once flew back to England. The first three months of her reign, the period of full mourning for her father, were passed in comparative seclusion. But in the summer, after she had moved from Clarence House to Buckingham Palace, she undertook the routine duties of the sovereign and carried out her first state opening of Parliament on November 4, 1952. Her coronation was held at Westminster Abbey on June 2, 1953. Beginning in November 1953 the queen and the duke of Edinburgh made a six-month round-the-world tour of the Commonwealth, which included the first visit to Australia and New Zealand by a reigning British monarch. In 1957, after state visits to various European nations, she and the duke visited Canada and the United States. In 1961 she made the first royal British tour of the Indian subcontinent in 50 years, and she was also the first reigning British monarch to visit South America (in 1968) and the Persian Gulf countries (in 1979). During her “Silver Jubilee” in 1977, she presided at a London banquet attended by the leaders of the 36 members of the Commonwealth, traveled all over Britain and Northern Ireland, and toured overseas in the South Pacific and Australia, in Canada, and in the Caribbean.
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It sounds like a Demon attack. My advice is to keep a Bible near your bed and to read through the book of Psalms for encouragement. ☠️
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A horse walks into a pub. The publican ask "why the long face?" ☠️